BC

How to Improve Your Shopify Homepage for More Sales

website design 

4. Highlight Bestsellers or New Arrivals

5. Add Trust Builders

6. Include a Clear Call to Action (CTA)

7. Keep Mobile in Mind

Final Thoughts

First impressions are visual. Invest in clean, professional photos that reflect your brand's aesthetic and show your product in use.

Tips:

  • Use lifestyle shots and product close-ups.
  • Make sure images load fast (optimise them for web).
  • Avoid overloading the page with too many images.

Image Suggestion:
Before/after comparison of a homepage with generic vs branded imagery.

2. Use High-Quality, Branded Imagery

Include a Clear Value PropositionTell visitors who you are, what you sell, and why it matters—all above the fold. Your value proposition should be punchy, benefit-focused, and easy to understand in under 5 seconds.

Example:"Handmade soy candles designed to elevate your mood—eco-friendly, small batch, and made in the UK."

Image Suggestion:
Hero section mock-up with a strong headline, subheadline, and call-to-action button (e.g. "Shop Now").



1. Make a Strong First Impression

Your Shopify homepage is like your digital shop window. It should grab attention, build trust, and guide visitors to take action. Whether you're just getting started or looking to improve conversions, here's how to turn your homepage into a powerful sales tool.

3. Keep Navigation Simple and Strategic

Your menu should help customers find what they’re looking for—fast.

Do:
  • Use clear, short labels (e.g. "Shop", "About", "Contact").
  • Prioritise your bestsellers or categories.
  • Add a prominent search bar if you have lots of products.

Don’t:
  • Overwhelm with too many options.

Image Suggestion:
Annotated screenshot of an effective Shopify homepage menu.
Use your homepage to guide users toward products you know convert well.

Ideas:
  • Feature a "Bestsellers" section.
  • Add a “What’s New” row with new drops.
  • Use urgency (e.g. "Selling Fast", "Just Restocked").

Image Suggestion:
Grid layout example showcasing product cards.
People buy from brands they trust. Add elements that reassure first-time visitors.

Trust Elements to Include:
  • Customer reviews and testimonials.
  • Press mentions or badges.
  • "Free shipping" or "100% satisfaction guaranteed" banners.

Image Suggestion:
Trust banner or testimonial carousel example.
Your homepage should have multiple opportunities to guide visitors where you want them to go.

Examples:
  • "Shop the Collection"
  • "Browse New Arrivals"
  • "Build Your Bundle"

Use buttons, not just links—and repeat your primary CTA a few times down the page.

Image Suggestion:
Example buttons with contrasting colours and strong CTA copy.
Over 70% of Shopify traffic comes from mobile devices. Test and design with mobile-first thinking.

Checklist:
  • Is text legible on small screens?
  • Do buttons stand out?
  • Are product images responsive?
  • Does it load quickly on 4G?

Image Suggestion:
Side-by-side desktop vs mobile view of an optimised homepage.

Your homepage sets the tone for your customer experience. With a few intentional tweaks, you can guide visitors through your store, build trust, and ultimately boost conversions.

Need help refining your Shopify site?

Contact me today to schedule a consultation and take the first step towards e-commerce success!

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Q: How long will it take to design and launch my Norfolk website?

Q: What should I prioritise when launching my Shopify store?

A: Prioritise ensuring that your store is fully functional, user-friendly, and secure. Focus on product organisation, clear store policies, seamless payment and shipping options, and effective marketing strategies.

Q: Can you help optimise my Norfolk website for local search engines and directories?

Q: How do I ensure my store is legally compliant?

A: Ensure your store complies with local and international laws by including clear terms and conditions, a privacy policy, and adhering to data protection regulations such as GDPR. Consulting with a legal expert can provide additional guidance.

Q: Do you offer ongoing support for Norfolk businesses after website launch?

Q: What are common issues to watch out for during the final review?

A: Common issues include broken links, slow loading times, non-responsive design, and incomplete product information. Thoroughly test every aspect of your store to catch and fix these issues before launch.

Q: How can a professionally designed website benefit my business?

Q: How can I effectively market my store pre-launch?

A: Plan a comprehensive marketing strategy that includes social media campaigns, email marketing, influencer partnerships, and paid advertising. Create engaging content and consider offering special promotions or discounts to attract initial customers.